Senior SEO Analyst - CDH - RemoteJob ID 192105BR Date posted 01/25/2023
- Rochester, Minnesota
- Full Time
- Center for Digital Health
Mayo Clinic is the nation's best hospital (U.S. News & World Report, 2022-2023) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you’ll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you’ll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!
Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.
This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple Mayo Clinic domains, subdomains and mobile apps. Responsibilities include development of search aquisition strategies, user intent and keyword research, competitive analysis, managing Local and/or International SEO campaigns and technical audits. Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process. Monitor and stay on top of Google algorithm changes to identify opportunities as well as emerging issues that may have a negative impact on SEO. Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports. Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings. Support backlinking and other strategic programs as requested by SEO Manager. Responsible for producing detailed functional requirements documents for onsite search enhancements. Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results. Work collaboratively with Digital Analytics and SEO colleagues, Editorial, Experience Design, IT Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.
This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.
Minimum BS/BA in Computer Science, Marketing or other degree.
3 years of agency experience or managing enterprise SEO campaigns
3 years experience SEM and SEO
Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
3 years experience leading projects in a complex environment.
3 years experience in SEO content development/management within a digital setting.
3 years experience with Digital Analytics and/or quantitative analysis skills.
3 years experience conducting keyword research
3 years experience link acquisition, content promotion and outreach
3 years of SEO technical experience including site performance optimization, structured data and A/B testing.
Strong understanding of SEM, Social Media and eCommerce
Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools
Advanced experience with Google Analytics 360, Google Search Console
Experience working with CMS environments such as Sitecore and WordPress
Knowledge of HTML/CSS and website administration
High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access
Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects. Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem solving abilities. Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.. High level of proficiency using Microsoft Office applications including Excel, Access and Outlook. Must be self-motivated.
Prefer a minimum of 2 years managing SEO at the enterprise level
SQL and big data mining experience
SEO technical experience
SEO certification a plus
$110,385.60 - $160,076.80/ year
Hours / Pay period
M-F, daytime hours (40 hours a week). 100% remote role, the employee can live anywhere in the U.S.
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.
Join our talent community.
Join our global talent community to receive alerts when new life-changing opportunities become available.
If you want to know what it's really like at Mayo Clinic, just ask. You'll find that our pride–in where we work, and in what we do–is a common trait. You will also find a lot of inspiring stories about lives changed for the better.
Nurse Residency Program
The Nurse Residency Program (NRP) is for all nurses with less than 12 months of experience, to be completed within the first year. NRP provides a framework for a successful transition to a professional nurse by promoting educational and personal advancement.
As your career evolves, our compensation and benefits packages are designed to change with you — meeting needs now, and anticipating what comes next. We know that when Mayo Clinic takes care of you, you can take better care of our patients.
*The observation program does not meet clinical hours needed for school.
*Post-undergraduates do not qualify for this program.
*The Department of Nursing is not a participant in this program.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or disability status. Learn more about "EEO is the Law." Mayo Clinic participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.
Mayo Clinic provides reasonable accommodations to individuals with disabilities to increase opportunities and eliminate barriers to employment. If you need a reasonable accommodation in the application process; to access job postings, to apply for a job, for a job interview, for pre-employment testing, or with the onboarding process, please contact HR Connect at 507-266-0440 or 888-266-0440.
Job offers are contingent upon successful completion of a post offer placement assessment including a urine drug screen, immunization review and tuberculin (TB) skin testing, if applicable.
Mayo Clinic is a not-for-profit organization and proceeds from Web advertising help support our mission. Mayo Clinic does not endorse any of the third party products and services advertised.
A single copy of these materials may be reprinted for noncommercial personal use only. "Mayo," "Mayo Clinic," "MayoClinic.org," "Mayo Clinic Healthy Living," and the triple-shield Mayo Clinic logo are trademarks of Mayo Foundation for Medical Education and Research.
© 1998-2023 Mayo Foundation for Medical Education and Research (MFMER). All rights reserved.