SR DIGITAL CONTENT STRATEGIST



City
Rochester
State
Minnesota
Telecommute
Yes
Department
Administration
Position description
The Senior Digital Content Strategist develops and oversees content strategy, content development, and ongoing content maintenance of assigned digital content assets in various products or channels. Leads innovative projects for the development of products and services where delivery of content is core functionality. Works as part of a team to analyze and apply available user and business intelligence to effectively define digital solutions that meet institutional and business goals. Through self or direct reports, produces trusted health information, evidence-based and Mayo Clinic-vetted knowledge created in text and multimedia formats and delivered through digital channels to empower target audiences to effectively manage their health at their stage in life. Conceptualizes, helps define scope and executes plan to present health information and guidance solutions in digital formats (e.g., material types such as still image, video, spoken word, text). Adheres to established content standards, policies, processes and workflows and defines new style guidelines as needed. Provides direction and input to internal and external digital content creators. May provide direct supervision to managing editors, writers and other members of a cross-functional team. Oversees direct reports' timecards, timesheets and timekeeping allocations to unit’s products and projects. Serves as delegate for same. Ensures timely written and verbal feedback to assigned staff that fosters continuous improvement and overall job satisfaction. Performs other duties as needed.
Qualifications
Bachelor’s degree in journalism, communications, human-computer interaction design or related field. Seven years of experience developing multimodal health information for innovative digital solutions that demonstrate leadership, initiative, and use of content strategy to inform content development and delivery.
Additional qualifications
Background in health- or science-related information or subject matter expertise in health and wellness. Proven track record for making strategic and deadline-driven editorial decisions. Experience in project management and ability to effectively coach staff and thrive in a team environment. Knowledge or experience with content modeling, content auditing, and structuring content for omni-channel delivery (e.g., web, social, mobile, print, voice, commercial syndication, electronic health record) preferred. Familiarity with standards-based content development practices (e.g., SEO), structured-authoring tools, content delivery practices, content metadata, and content translations. Demonstrated ability to manage people, process and projects. Strong analytical, problem-solving and logical reasoning skills. Familiarity with principles of user experience design and ability to help guide user experience content standards and development. Excellent interpersonal skills to include presentation, team facilitation and written communications. Ability to work independently and manage a varied workload and multiple priorities.
Exemption status
Exempt
Compensation Detail
Education, experience and tenure may be considered along with internal equity when job offers are extended. The minimum pay rate is $42.07 per hour.
Benefits eligible
Yes
Schedule
Full Time
Hours / Pay period
80 hours every two week pay period
Schedule details
M-F 8-5
Site description
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
Category
Support Services
Career profile
Clinical & Support Services
Job posting number
135715BR
Recruiter
Robin Canion
Equal opportunity employer
As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.