Job Description:
Mayo Clinic is modernizing how patients and consumers discover, evaluate, and act on health information across an AI-driven landscape. As Senior Manager, SEO & Owned Channel Execution, you’ll lead the strategy and execution that grows organic reach and owned engagement across classic search and the next wave of LLM answer engines. 

Responsibilities:
•    Own the end-to-end SEO (technical, on-page, and content collaboration) with expanded scope for Answer Engine Optimization.
•    Evolve owned media channels beyond email into SMS, chat/assistants, communities, newsletters, etc.
•    Lifecycle & messaging orchestration: design and optimize journeys across email and emerging channels.
•    AI-aware content collaboration: partner with web, UX, and editorial to create “promptable” content .
•    Data & measurement: build dashboards that track classic and AI-era outcomes.
•    Cross-channel integration: align paid, owned, and organic to reinforce priority topics.
•    People leadership: coach a high-performing team spanning SEO, email, and emerging owned channels.

Success metrics
•    Growth in non-brand organic visibility and inclusion/citation in AI Overviews and other generative answer experiences.
•    Lifecycle performance: deliverability, opens/clicks, session quality, and conversion across email.
•    Channel contribution to enterprise brand, demand, and monetization objectives, with clear attribution and incrementality testing.

During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

• Bachelor’s degree with 7–10+ years leading technical & on-page SEO at scale; hands-on with log analysis, rendering, sitemaps, faceted nav, canonicalization, hreflang, and structured data required.  Master’s Degree preferred.
• Proven results in owned channel execution (email + at least one of SMS, chat/assistants, communities, podcasts/newsletters) with strong experimentation chops.
• Fluency in AI-era search: AEO strategy, schema for answer inclusion, content design for summarization, and measurement of generative answer surfaces.
• Comfort collaborating with web engineering, UX, content, analytics, privacy/compliance, and clinical stakeholders.
• Expertise with GA4, GSC, BigQuery/Looker or similar BI, experimentation platforms, and SEO tooling (crawl diagnostics, log analyzers, keyword/entity research).
• Exceptional communication and leadership; ability to turn enterprise priorities into compliant, measurable execution.

Preferred

• Experience with health content governance (authorship, medical review, citations) and E-E-A-T signal design.
• Familiarity with vector search/RAG-style retrieval concepts and how structured/linked data can improve model selection and citations.
• Exposure to assistant/agent interfaces (voice/chat), feed design, or API-driven distribution that enables machine-actionable tasks.