The Senior Marketing Analyst will play a pivotal role in driving strategic marketing decisions through data-driven insights and performance analytics. This position supports the Marketing Performance Data Team’s mission to optimize omnichannel impact, elevate marketing effectiveness, and uphold the highest standards of data stewardship. The analyst will collaborate cross-functionally to develop and refine KPIs, analyze campaign performance, and deliver actionable recommendations that align with both short-term goals and long-term business outcomes.

Key Responsibilities

• Develop, map, and pressure-test KPIs that align with campaign and business objectives.
• Build and maintain KPI calculators and benchmark lists for paid, owned and earned media channels.
• Analyze conversion data across platforms (e.g., paid search, social, email) to identify optimization opportunities.
• Design multi-touch campaign reporting.
• Collaborate with teams across Brand, Creative, Omni Channel Delivery, Experience Delivery, and Agency Partners to ensure alignment and impact.
• Support reporting and visualization of campaign performance and funnel metrics.
• Identify, implement and streamline standardizations.
• Translate strategic goals into measurable marketing actions and insights.
• Works with Mix Modeling tools – data integration, projections and reporting.

Success Metrics

• Accuracy and relevance of KPIs developed and maintained.
• Timeliness and clarity of campaign performance reports.
• Impact of insights on marketing strategy and execution.
• Stakeholder satisfaction and adoption of analytics tools and recommendations.
• Contribution to continuous improvement in marketing measurement and optimization.

During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

• Bachelor’s degree in marketing, Business Analytics, Statistics, or related field.
• 5+ years of experience in marketing analytics, performance reporting, or data strategy.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics platforms.
• Strong understanding of marketing channels and conversion metrics.
• Excellent communication and collaboration skills across cross-functional teams.
• Experience with KPI development and performance frameworks.

Preferred:

• Experience in healthcare or nonprofit marketing environments.
• Familiarity with campaign funnel analysis and omnichannel attribution models.
• Understanding of consumer journey reporting.
• Knowledge of data architecture and integration platforms.
• Exposure to agile marketing methodologies and sprint planning.
• Advanced Excel or SQL skills for custom data manipulation.