The Senior Marketing Specialist is pivotal in driving the execution and continuous improvement of Mayo Clinic’s brand and demand generation media efforts across all channels. The ideal candidate will bring strategic thinking and deep expertise in integrated media strategy, performance marketing, and cross-functional collaboration to deliver measurable business outcomes at scale. They will drive the strategy, planning, deployment, and optimization of integrated media journeys that generate qualified demand and support long-term brand growth. This role requires deep expertise in paid social and search engine marketing, with a strong focus on navigating their evolving landscape. Familiarity with online video, native display, and related digital tactics is a plus. The Marketing Specialist must have strong analytical capabilities, including the ability to interpret campaign data, extract insights, and apply optimizations that improve performance and efficiency.  The role will be a part of a cross-functional team but will also manage external agencies. The role will also be responsible for managing and reporting out a budget.

During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required. Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences, market research, and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

The preferred candidate will have expertise in paid social and search engineer marketing.