The Marketing Specialist will support digital demand generation for the Rochester clinical practice. Provides hands-on support for paid search and social media planning, strategy, and execution. In addition, the Marketing Specialist will be responsible for marketing analytics, reporting, and data representation so experience with analytics tools and platforms is essential. Requires utilization of landing page design tools such as Instapage and WordPress, to support the needs of the business. The role will be a part of a cross-functional team but will also manage external agencies. The role will also be responsible for managing and reporting out a budget. 

The Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. 

Additional Responsibilities:

• May involve competitive landscape assessments and recommendations. 
• Represents Mayo Clinic internally and externally. 
• Demonstrates project management skills and the ability to manage projects through the entire project life cycle. 
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. 
• Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals. 
• Builds credibility with peers and internal stakeholders. 
• Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

Visa sponsorship is not available for this position

During the selection process you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question – Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member and you will be notified of next steps.

This position is 100% remote work; can work from anywhere in the U.S. Occasional travel may be required based on business need.

A bachelor’s degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field.

The ideal candidates should have hands-on familiarity with paid search and social media planning, strategy, and execution. A deep understanding of marketing analytics, reporting, tools, and platforms is essential. Experience with Instapage, WordPress, or other landing page design tools is a plus. Please clearly outline these experiences in your resume.

Additional Qualifications:

• Broad based knowledge of marketing strategies.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. 
• Proven execution ability, including digital marketing experience preferred. 
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. 
• Must be comfortable in a fast-paced and changing environment.
• Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. 
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. 
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. 
• May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels. 
• Has a positive influence on others. 
• Position requires occasional travel and the flexibility to work weekends and evenings as necessary.