The Marketing Specialist will support the Mayo Clinic School of Continuous Professional Development and provide strategic marketing consultation and guidance to various clients by employing digital marketing tactics (email blasts, social media campaigns, google ads, etc.) and conducting market research. This role is a supplemental position so hours may vary from week to week depending on workload and client needs. Estimated average hours per week are between 15-20 with availability needed during business hours. Schedule expectations will be discussed further during the interview process.

The Specialist will partner with the Marketing Manager and/or Senior Marketing Manager to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.

Additional Responsibilities:

• May involve competitive landscape assessments and recommendations. 
• Represents Mayo Clinic internally and externally. 
• Demonstrates project management skills and the ability to manage projects through the entire project life cycle. 
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. 
• Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals. 
• Builds credibility with peers and internal stakeholders. 
• Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

Visa sponsorship is not available for this position

This position is a combination of remote and onsite support work. Individual must live within driving distance of a Mayo Clinic Campus (Rochester, Arizona, or Florida).

A bachelor’s degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field. 

Ideal candidate will have previous experience with digital marketing tactics such as email blasts, social media campaigns, and google ads as well as previous experience effectively conducting market research.

Additional qualifications:

• Broad based knowledge of marketing strategies. 
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. 
• Proven execution ability, including digital marketing experience preferred. 
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. 
• Must be comfortable in a fast-paced and changing environment. 
• Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. 
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. 
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. 
• May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels. 
• Has a positive influence on others.