The Senior Marketing Specialist will partner with the Marketing Manager and/or Sr. Marketing Manager to build marketing plans and will take an active leadership role across Mayo Clinic to understand business objectives and build marketing strategies and plans to support those objectives. This position will support the Department of Cardiovascular Medicine – Continuing Medical Education. Responsibilities include the strategic evaluation and execution of marketing activities, which may include email campaign management, advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives.

Responsibilities:

• The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. 
• Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. 
• Serves as a role model for others and represents Mayo Clinic internally and externally. 
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
•  Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. 
• Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. 
• Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. 
• Proactively contributes to business planning, marketing planning, and strategy development. 
• Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. 
• May have budget oversight, accountability and reporting.

Visa sponsorship is not available for this position

During the selection process you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question – Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member and you will be notified of next steps

This position is 100% remote work; can work from anywhere in the U.S. Occasional travel may be required based on business need.

A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field.  

The ideal candidate will have previous experience with email campaign management utilizing systems such as Eloqua or Click Dimensions. They will also have analytics or data insights/analysis skills, website analytics experience (Google Analytics, Oracle, Adobe, etc.), and Google ad experience. Please clearly outline these experiences on your resume.

Additional Qualifications:

• Previous experience working in continuing medical education is preferred 
• Strong academic performance required.
• Business acumen, including proven expertise in creating marketing strategies based on business objectives. 
• It is preferred if experience includes work with a major brand. 
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. 
• Proven execution ability, including digital marketing experience. 
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. 
• Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. 
• Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. 
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. 
• Must require experience working with target audiences, market research, and competitive landscape evaluation. 
• May require experience with marketing automation. 
• Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. 
• Has a positive influence on others.